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  2. Cognitive categorization - Wikipedia

    en.wikipedia.org/wiki/Cognitive_categorization

    Categorization is a type of cognition involving conceptual differentiation between characteristics of conscious experience, such as objects, events, or ideas.It involves the abstraction and differentiation of aspects of experience by sorting and distinguishing between groupings, through classification or typification [1] [2] on the basis of traits, features, similarities or other criteria that ...

  3. Heuristic - Wikipedia

    en.wikipedia.org/wiki/Heuristic

    Gigerenzer & Gaissmaier (2011) state that sub-sets of strategy include heuristics, regression analysis, and Bayesian inference. [14]A heuristic is a strategy that ignores part of the information, with the goal of making decisions more quickly, frugally, and/or accurately than more complex methods (Gigerenzer and Gaissmaier [2011], p. 454; see also Todd et al. [2012], p. 7).

  4. Problem solving - Wikipedia

    en.wikipedia.org/wiki/Problem_solving

    Problem solving is the process of achieving a goal by overcoming obstacles, a frequent part of most activities. Problems in need of solutions range from simple personal tasks (e.g. how to turn on an appliance) to complex issues in business and technical fields.

  5. McGuire's Motivations - Wikipedia

    en.wikipedia.org/wiki/McGuire's_Motivations

    McGuire’s Psychological Motivations is a classification system that organizes theories of motives into 16 categories. The system helps marketers to isolate motives likely to be involved in various consumption situations.

  6. Heuristic (psychology) - Wikipedia

    en.wikipedia.org/wiki/Heuristic_(psychology)

    Heuristics (from Ancient Greek εὑρίσκω, heurískō, "I find, discover") is the process by which humans use mental shortcuts to arrive at decisions. Heuristics are simple strategies that humans, animals, [1] [2] [3] organizations, [4] and even machines [5] use to quickly form judgments, make decisions, and find solutions to complex problems.

  7. Defence mechanism - Wikipedia

    en.wikipedia.org/wiki/Defence_mechanism

    This classification is largely based on Vaillant's hierarchical view of defences, but has some modifications. Examples include: denial, fantasy, rationalization, regression, isolation, projection, and displacement. However, additional defense mechanisms are still proposed and investigated by different authors.

  8. Classification - Wikipedia

    en.wikipedia.org/wiki/Classification

    Classification is a part of many different kinds of activities and is studied from many different points of view including medicine, philosophy, [2] law, anthropology, biology, taxonomy, cognition, communications, knowledge organization, psychology, statistics, machine learning, economics and mathematics.

  9. Cognitive strategy - Wikipedia

    en.wikipedia.org/wiki/Cognitive_strategy

    Cognitive strategies are the specific methods that people use to solve problems and/or exploit opportunities, including all sorts of reasoning, planning, arithmetic, etc. Importantly, a cognitive strategy need not be all "in the head", but will almost always interact with various aspects of what might be called the "execution context".