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Those sizes that are bold above are part of the Universal Ad Package. [20] Grayed entries were delisted after the update in 2011. [21] Standard banner ad sizes are constantly evolving due to consumer creative fatigue and banner blindness. Ad companies consistently test performance of ad units to ensure maximum performance for their clients.
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A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.
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The history of Facebook traces its growth from a college networking site to a global social networking service. [13]Mark Zuckerberg, co-creator of Facebook, in his Harvard dorm room, 2005