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For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost that distinction in 2009 to Better Homes and Gardens. According to Media Mark Research (2006), Reader's Digest reached more readers with household incomes of over $100,000 than Fortune, The Wall Street Journal, Business Week, and Inc. combined. [2]
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The magazine was founded in 1951 [3] by Universal Publishing & Distributing. UPD sold the magazine to Webb Publishing in 1977 to pay down debts that would ultimately finish off the company. Robert Maxwell acquired Webb in 1987, and sold the magazine to the Reader's Digest Association that year.
This article originally appeared on GOBankingRates.com: 4 Key Signs You Should Not Auto-Renew Your Subscriptions. Show comments. Advertisement. Advertisement. In Other News. Entertainment.
[1] [2] [3] The company was founded by DeWitt Wallace and his wife Lila Bell Wallace, in New York City in 1922 with the publication of the magazine Reader's Digest. [4] [5] [6] The company's brands include Reader's Digest, Taste of Home, The Family Handyman, FailArmy, Birds & Blooms, Reminisce, Country, EnrichU, and others.
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