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Gymshark was founded by school friends Ben Francis and Lewis Morgan in 2012. [10] Both aged 20, they set up the brand while studying at university. [11] Francis studied at Aston University [11] before dropping out, and worked as a delivery driver for Pizza Hut when he first established the company.
Gymshark was one of the first brands to make extensive use of social media influencers. [ 18 ] In 2015, Francis stepped down as CEO of the company to become chief marketing officer , chief brand officer and chief product officer .
After having previously been an athletic model for the direct-to-consumer fitness brand Gymshark, Laid was appointed its creative director of lifting in 2023, also launching and curating the brand's lifting social media accounts. [9] [10] [11] He had over 4.9 million followers on Instagram in 2024. [12]
Gymshark founder Ben Francis was only 19, and w Next month, a fulfillment center will open in Rialto, Calif., followed by one in Groveport, Ohio, in early August.
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In October 2021, Richardson returned to the fashion retail sector, acquiring streetwear brand HERA and becoming the company’s executive chairman in the process. [7] Focusing on digital growth, Richardson aims to grow the company to £100 million turnover by 2027 [8] In May 2022, Richardson became chairman of Belfast-based fashion retail start ...
A year later, Gymshark had its big break at a BodyPower fitness trade show where the brand’s tracksuit went viral on Facebook, generating over $38,000 in sales within 30 minutes.
Brands such as Nike, Under Armour, Gymshark, Adidas, and Reebok all make gym shorts. Cotton gym shorts were made popular by a cheerleading brand called Soffe . While gym shorts were traditionally worn by men, from the late 1970s and onward, women began wearing them for better comfort at the gym as well as a modern fashion trend.
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