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Market share analysis is a part of market analysis and indicates how well a firm is doing in the marketplace compared to its competitors. Givon, Mahajan, and Muller have researched spreadsheet and word processing software firms to give a clearer image of how to determine market share in the software industry .
The video game engine developer has a new leader and a new strategy.
While "market share" may be defined as "the percentage of a market accounted for by a specific entity", [1] the measure may also be divided into two types: "Unit market share: The units sold by a particular company as a percentage of total market sales, measured in the same units." [1]
Usage of Unreal Engine has been steadily increasing since 2012, from an estimated 17% market share to 28% in 2024, compared to Unity's 50%. [26] By sales, Unreal accounts for 31% compared to Unity's 26%, with proprietary engines accounting for a combined 42%, making Unreal the largest engine by units sold.
The company behind the Unity Engine software, a platform used to create video games, is set to add more than $700 million to its market valuation, if gains hold. Its shares rose as high as $26 on ...
Unity Software Inc. (U) closed the most recent trading day at $31.37, moving +1.59% from the previous trading session.
Unity Software Inc. (doing business as Unity Technologies) [3] is an American video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment and changed its name in 2007.
Competitive analysis is an essential component of corporate strategy. [3] It is argued that most firms do not conduct this type of analysis systematically enough. Instead, many enterprises operate on what is called "informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager ...