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  2. Mental accounting - Wikipedia

    en.wikipedia.org/wiki/Mental_accounting

    If the price that one is paying is equal to the mental reference price for the good, the transaction value is zero. If the price is lower than the reference price, the transaction utility is positive. Total utility received from a transaction, then, is the sum of acquisition utility and transaction utility.

  3. Utility - Wikipedia

    en.wikipedia.org/wiki/Utility

    One use of the indirect utility concept is the notion of the utility of money. The (indirect) utility function for money is a nonlinear function that is bounded and asymmetric about the origin. The utility function is concave in the positive region, representing the phenomenon of diminishing marginal utility. The boundedness represents the fact ...

  4. Endowment effect - Wikipedia

    en.wikipedia.org/wiki/Endowment_effect

    When goods are indivisible, a coalitional game can be set up so that a utility function can be defined on all subsets of the goods. Hu (2020) [27] shows the endowment effect when the utility function is superadditive, i.e., the value of the whole is greater than the sum of its parts. Hu (2020) also introduces a few unbiased solutions which ...

  5. Risk-seeking - Wikipedia

    en.wikipedia.org/wiki/Risk-seeking

    Subsequently, it can be understood that the utility function curves in this way depending on the individual's personal preference towards risk. [1] Below is an example of a convex utility function, with wealth, ' ' along the x-axis and utility, ' ' along the y-axis. The below graph shows how greater payoffs result in larger utility values at an ...

  6. Prospect theory - Wikipedia

    en.wikipedia.org/wiki/Prospect_theory

    The value function that passes through the reference point is s-shaped and asymmetrical. The value function is steeper for losses than gains indicating that losses outweigh gains. Prospect theory stems from loss aversion, where the observation is that agents asymmetrically feel losses greater than that of an equivalent gain. It centralises ...

  7. Utility assessment - Wikipedia

    en.wikipedia.org/wiki/Utility_assessment

    A single-attribute utility function maps the amount of money a person has (or gains), to a number representing the subjective satisfaction he derives from it. The motivation to define a utility function comes from the St. Petersburg paradox: the observation that people are not willing to pay much for a lottery, even if its expected monetary gain is infinite.

  8. Cardinal utility - Wikipedia

    en.wikipedia.org/wiki/Cardinal_utility

    The sign of the second derivative of a differentiable utility function that is cardinal, is the same for all the numerical representations of a particular preference structure. Given that this is usually a negative sign, there is room for a law of diminishing marginal utility in cardinal utility theory.

  9. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    The utility function u(c) is defined only up to positive affine transformation – in other words, a constant could be added to the value of u(c) for all c, and/or u(c) could be multiplied by a positive constant factor, without affecting the conclusions. An agent is risk-averse if and only if the utility function is concave.