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A product manager (PM) is a professional role that is responsible for the development of products for an organization, known as the practice of product management.Product managers own the product strategy behind a product (physical or digital), specify its functional requirements, and manage feature releases.
Product managers are responsible for ensuring that a product meets the needs of its target market and contributes to the business strategy, while managing a product or products at all stages of the product lifecycle. Software product management adapts the fundamentals of product management for digital products.
Software product management roles can be subdivided depending on their focus: product owner, product marketing manager, technical product manager and strategic product manager. Software program manager focuses on the project delivery of engineering processes, design, documentation, planning, execution, operations and feedback.
The term project owner is sometimes used for describing the project executive. However, the term project owner is ambiguous, since it can refer to various different roles, such as the project sponsor , or a team including the sponsor, project champion and the owner's project manager, or simply the customer.
Each scrum team has one product owner. [16] The product owner focuses on the business side of product development and spends the majority of time liaising with stakeholders and the team. The role is intended to primarily represent the product's stakeholders, the voice of the customer, or the desires of a committee, and bears responsibility for ...
The product owner is responsible for representing the business in the development activity and is often the most demanding role. [108] A common mistake is to fill the product owner role with someone from the development team. This requires the team to make its own decisions on prioritization without real feedback from the business.
Most corporate managers holding the titles of chief executive officer (CEO) or president, for example, are the general managers of their respective businesses. More rarely, the chief financial officer (CFO), chief operating officer (COO), or chief marketing officer (CMO) will act as the general manager of the business. Depending on the company ...
"In a Scrum environment, a Product Manager is also referred to as the Product Owner, and usually has the main role of representing the product to the customer. Some of the responsibilities of the Product Owner include marketing of the product and analysis of the competition."