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  2. Audience memory curve - Wikipedia

    en.wikipedia.org/wiki/Audience_memory_curve

    Anticipation can be incorporated into a presentation in several ways including promising a reward to the audience or stating that you will need audience participation at some point. The audience memory curve is an important principle to understand in order to better communicate and present information to an audience. Understanding how people ...

  3. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    The various definitions of customer engagement are diversified by different perspectives and contexts of the engagement process. These are determined by the brand, product, or service, the audience profile, attitudes and behaviours, and messages and channels of communication that are used to interact with the customer.

  4. Audience reception - Wikipedia

    en.wikipedia.org/wiki/Audience_reception

    Audience reception theory can be traced back to work done by British Sociologist Stuart Hall and his communication model first revealed in an essay titled "Encoding/Decoding." [ 2 ] Hall proposed a new model of mass communication which highlighted the importance of active interpretation within relevant codes. [ 3 ]

  5. Engagement marketing - Wikipedia

    en.wikipedia.org/wiki/Engagement_marketing

    Engagement marketing (sometimes called experiential marketing, brand activation, on-ground marketing, live marketing, participation marketing, loyalty marketing, or special events) is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than ...

  6. Audience response - Wikipedia

    en.wikipedia.org/wiki/Audience_response

    Hardware Based Audience Response: The presenter uses a computer and a video projector to project a presentation for the audience to see. In the most common use of such Audience Response systems, presentation slides (built with the Audience Response software) display questions with several possible answers, more commonly referred to as multiple choice questions.

  7. Audience analysis - Wikipedia

    en.wikipedia.org/wiki/Audience_analysis

    It consists of assessing the audience to make sure the information provided to them is at the appropriate level. The audience is often referred to as the end-user, and all communications need to be targeted towards the defined audience. Defining an audience requires the consideration of many factors, such as age, culture and knowledge of the ...

  8. Doctors Say This Nighttime Behavior Can Be A Sign Of Dementia

    www.aol.com/doctors-nighttime-behavior-sign...

    Again, showing symptoms of sundowning doesn’t automatically mean that your loved one has dementia—but it is something to get checked out. “As soon as you suspect sundowning changes in your ...

  9. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...

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