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He was also a contributing editor of the Journal of Communication as well as the mass media editor of Intellect of the Society for Advancement of Education. His 1986 book, Global Information and World Communication: New Frontiers in International Communication, was selected as "communication book of the year" by American Professional Librarians.
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mostly draws from its core disciplines of mass communication , communication , communication sciences ...
Daniel Lerner (1917–1980) [1] was an American scholar and writer known for his studies on modernization theory.Lerner's study of Balgat Turkey played a critical role in shaping American ideas about the use of mass media and US cultural products to promote economic and social development in post-colonial nations.
Mediatization (or medialization [1]) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the ...
It popularized the term global village, [1] which refers to the idea that mass communication allows a village-like mindset to apply to the entire world; and Gutenberg Galaxy, [2] which we may regard today to refer to the accumulated body of recorded works of human art and knowledge, especially books.
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
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Relying on 72 experts on media education in 52 countries around the world, the study identified that (1) media literacy occurs inside the context of formal education; (2) it generally relies of partnerships with media industries and media regulators; and (3) there is a robust research community who have examined the needs of educators and ...