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AmeriMark Direct was an American privately held mail order and direct marketing company founded in 1969 and based in Cleveland, Ohio, United States.It operated 10 catalogs and 7 websites [1] and specialized in ladies apparel, shoes, jewelry and accessories, perfumes, fragrances and cosmetics, diet and weight loss, personal care products, As Seen on TV products and housewares.
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The company offers an assortment of women's, men's, and children's apparel and accessories, including swimwear, outerwear, lounge-wear, bags, sweaters, denim, dresses, suiting, jewelry, and shoes. In 2010 it sold via retail outlets, mail order catalogs, and an online store. [4]
A Norm Thompson's catalog was named the 1990 Catalog of the Year by the National Direct Mail Marketing Association. [11] Sales grew to around $70 million in 1991. [11] A downtown Portland retail store was added in May 1993 across from the Pioneer Place shopping center on Fourth Avenue at a cost of $1 million.
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In the mid-2000s, Blair began to struggle with declining sales, due to the recession in the economy. [9] In 2007, Blair shareholders approved a merger deal with Appleseed's (later renamed Orchard Brands), a subsidiary of Golden Gate Capital Partners. [10] Orchard Brands is a holding of several different catalog retailers who target the same market.
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