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Its advertising expenses exceeded $500,000 after 1901, making it a brand name recognized worldwide. The business produced men's and women's hosiery, underwear, lingerie, and men's pajamas. [1] From 1916 -1925 Holeproof Hosiery sales increased from $2,037,000 to $9,220,000. [2] Net sales totaled $24,435,342 in 1954. [1]
1920 – Bonds start producing the Men's Athletic Singlet, also referred to as the Chesty Bond. [7] 1929 – Commences manufacturing of footwear with rubber boots. 1937 – Entered sporting goods market with the acquisition of Empire Racket Company. [8] 1939 – Dunlop Volley invented, inspired by tennis player and Dunlop employee Adrian Quist
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Bruce Hopkins has worked with brands for endorsement and commercial partnerships including; Virgin Atlantic, UNIQLO, Holeproof Undies, Samsung, Australian Tourism, G’Day LA, Energizer, Bondi Lifeguard Sun Care, Clever Buoy, Stella & Marco Skincare, Casio Watches, LIIVE Sunglasses, Optus, Heineken, QT Hotels & Resorts and Moccona Coffee.
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As a result many colleges suspended some or all of their athletic programs for the duration of the war. A few ice hockey programs continued to operate for the 1917–18 season but those were perishingly few. Because the war was over by November 1918, many prospective students were able to attend college for the spring semester in 1919.
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