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The acquisition is a part of Ferrero's strategy to buy brands which have been neglected within broader food companies' portfolios. [26] Kellogg retained the rights to other Keebler products, such as crackers, either under the Kellogg's or Sunshine names. The acquisition closed on July 29, 2019. [27] [28]
Sunshine Biscuits, formerly known as The Loose-Wiles Biscuit Company, was an independent American baker of cookies, crackers, and cereals.The company, which became a brand on a few products such as Cheez-It, was purchased by Keebler Company in 1996, [1] which was purchased by Kellogg Company in 2001.
Kellogg agreed to sell its Keebler and Famous Amos brands, as well as its fruit snacks business, to Ferrero for $1.3 billion.
Sunshine Biscuits was purchased by Keebler in 1996, and in 1999, Keebler replaced Hydrox with a similar but reformulated product called "Droxies". [3] Keebler was acquired by Kellogg's in 2001, and Kellogg's removed Droxies from the market in 2003. [1]
The collaboration and growth of Kellogg’s and Keebler continued until Kellogg’s finally purchased the Keebler company in 2001. Post and his family moved to Elmhurst, Illinois – where the ...
Kellogg's Keebler, Famous Amos and fruit snacks businesses are attracting attention from Hostess Brands and Nutella-owner Ferrero, people familiar with the situation tell CNBC. A deal could value ...
Sunshine Biscuits expanded the distribution and popularity of Cheez-It crackers across the country. In 1996, Keebler acquired Sunshine Biscuits, and in 2001, Kellogg's acquired Keebler, bringing Cheez-It crackers under its umbrella. [4] [5] In late 2023, Kellogg's spun off its North American cereal division as WK Kellogg Co. The company's snack ...
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