Search results
Results from the WOW.Com Content Network
Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread. The theory was popularized by Everett Rogers in his book Diffusion of Innovations, first published in 1962. [1]
In business, diffusion is the process by which a new idea or new product is accepted by the market. The rate of diffusion is the speed with which the new idea spreads from one consumer to the next.
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
This is a list of emerging technologies, which are in-development technical innovations that have significant potential in their applications. The criteria for this list is that the technology must: Exist in some way; purely hypothetical technologies cannot be considered emerging and should be covered in the list of hypothetical technologies ...
Diffusion of innovations theory, pioneered by Everett Rogers, posits that people have different levels of readiness for adopting new innovations and that the characteristics of a product affect overall adoption. Rogers classified individuals into five groups: innovators, early adopters, early majority, late majority, and laggards.
Local innovations in such markets become useful elsewhere as the environmental characteristics that stimulated such innovations diffuse to other locations". [2] To illustrate a lead market with some examples, Germany can be seen as a lead market for renewable energies and (premium) automobiles, while the United States would suit as a lead ...
Diffusion of an innovation is the concept of how it is picked up by society, at what rate and why. [34] The diffusion of a technological innovation into society can be considered in distinct phases. [35] Pre-development is the gestation period where the new technology has yet to make an impact.
Social structures are naturally designed in a hierarchy [citation needed]; thus, different ideas follow different routes or courses in the hierarchy, depending on the type and source of an innovation. [5] The study of the diffusion of innovations has led to advancements in awareness of three important aspects of social change: the qualities of ...