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Smint is a brand of sugar-free breath mints owned by the Italian-Dutch company Perfetti Van Melle. Is known for their distinctive packaging that dispenses one mint at a time, and for their Reuleaux triangle shape. The name is a portmanteau of "sugarfree" and "mint", not of "small mint" as is commonly thought. [citation needed]
The brand became a national brand in 1978 when it replaced sugar with saccharin and became sugar-free from then on. Nabisco acquired the Life Savers Company from E.R. Squibb in 1981. [ 1 ] In 2000, after its merger with Kraft Foods , Nabisco sold its gum and breath mint business to Hershey .
A breath mint is a type of candy primarily consumed to freshen the smell of one's breath, by masking offensive odors with the scent of mint or other flavoring, and by stimulating the flow of saliva to help remove food and bacterial debris from the mouth. Like chewing gums and throat lozenges, many breath mints are artificially sweetened and ...
In 2003, Ice Breakers launched Liquid Ice, a liquid filled mint. An advertising and PR campaign that centered around Jessica Simpson was also launched to promote the product. [11] In 2004, the company released its dual-pack gum and mints. Later that year, Ice Breakers signed Hilary and Haylie Duff as the brand's spokeswomen. [11]
Upon first glance, the fiber content of many low-calorie or sugar-free candies is impressive. "We’re talking about anywhere from 20% to over 100% of your daily value for fiber," says Feller.
In 2019, the brand signed a partnership with the audiovisual production company Myvisto to promote two of its new sugar-free products, Frisk Power Mints and Frisk Clean Breath, in advertisements for the internet. [5] According to Perfetti Van Melle, the campaign is a success. In 2020, Frisk introduces Frisk White. [6]
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