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  2. Gillette - Wikipedia

    en.wikipedia.org/wiki/Gillette

    In 1932, Gillette apologized for the reduction in blade quality, withdrew the Kroman blade, and introduced the Blue Blade (initially called the Blue Super Blade) as its replacement. [18] Other Gillette introductions during the Depression years were the Brushless Shaving Cream and an electric shaver that was soon discontinued due to modest sales ...

  3. Safety razor - Wikipedia

    en.wikipedia.org/wiki/Safety_razor

    The injector blade was the first to depart from the rectangular dimensions shared by the wedge, standard single-edge, and double-edge blades. The injector, itself, was also the first device intended to reduce the risk of injury from handling blades. The Gillette blade dispenser released in 1947 had the same purpose. [12]

  4. Razor - Wikipedia

    en.wikipedia.org/wiki/Razor

    Their first challenger was manufactured by King C. Gillette: a double-edged safety razor with replaceable blades. [citation needed] Gillette's idea was the use of the "loss leader" concept, in which the razors were sold at a loss, but the replacement blades earned a high margin and provided continuous sales. They were immensely successful ...

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  6. Gillette Mach3 - Wikipedia

    en.wikipedia.org/wiki/Gillette_Mach3

    Gillette budgeted $300 million for a two-year advertising campaign for the Mach3 razor. [ 9 ] [ 11 ] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.

  7. Aftermarket (merchandise) - Wikipedia

    en.wikipedia.org/wiki/Aftermarket_(merchandise)

    The most well-known aftermarket strategy model is "Gillette's razor and blades business model" also known as "freebie marketing" [6] whereby a product is largely discounted or even free as a loss leader in order to increase the sales of its complementary goods.

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