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The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice [2] broadly reflects legislation in many instances
The Committee of Advertising Practice (CAP) is a British organisation responsible for the UK Code of Non-Broadcast Advertising, Sales Promotion and Direct Marketing, which is the main code of practice for self-regulation of the non-broadcast advertising industry in the UK.
The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications in the United Kingdom. It is written and maintained by the Committee of Advertising Practice (CAP) and administered by the Advertising Standards ...
The Advertising Standards Agency ... The UK’s National Grid says that LNG has been part of the country’s energy mix for many years, and claims that it is the cleanest of the fossil fuels as it ...
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry.Its stated aim is to promote the “…role, rights and responsibilities of advertising and its impact on individuals, the economy and society". [3]
They derive their authority from members' commitments to abide by the standards applied by the regulator, for instance as the UK's Advertising Standards Authority says "The self-regulation system works because it is powered and driven by a sense of corporate social responsibility amongst the advertising industry." [2]
Nachum, Lilach, and Jean-Daniel Rolle. "Home country and firm-specific ownership advantages: A study of US, UK and French advertising agencies." International Business Review 8#5 (1999): 633–660. Nevett, Terence R. Advertising in Britain: a history (1982) Oram, Hugh. The advertising book: The history of advertising in Ireland (MOL Books, 1986)
The Broadcast Committee of Advertising Practice (BCAP) is a regulatory body of the United Kingdom which has responsible for writing and reviewing the UK Code of Broadcast Advertising. It was established under the Communications Act 2003 and has responsibility to the Office of Communications (Ofcom).