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  2. 4 ways to check if a business name is taken - AOL

    www.aol.com/4-ways-check-business-name-140000142...

    Running a business name search helps ensure that your name is distinct from competitors, legally available, and doesn't infringe on any existing trademarks or intellectual properties.

  3. United States trademark law - Wikipedia

    en.wikipedia.org/wiki/United_States_trademark_law

    A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods ...

  4. List of generic and genericized trademarks - Wikipedia

    en.wikipedia.org/wiki/List_of_generic_and...

    Trademark owned by Philips in the European Union and various other jurisdictions, but invalidated in the United States due to it being merely a descriptive term. [2] [3] [4] Aspirin Still a Bayer trademark name for acetylsalicylic acid in about 80 countries, including Canada and many countries in Europe, but declared generic in the U.S. [5] Catseye

  5. Template:Trademark - Wikipedia

    en.wikipedia.org/wiki/Template:Trademark

    Template parameters [Edit template data] Parameter Description Type Status No parameters specified See also Template:PD-textlogo The above documentation is transcluded from Template:Trademark/doc. (edit | history) Editors can experiment in this template's sandbox (edit | diff) and testcases (create) pages. Add categories to the /doc subpage. Subpages of this template.

  6. Rebranding - Wikipedia

    en.wikipedia.org/wiki/Rebranding

    Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]

  7. Brand protection - Wikipedia

    en.wikipedia.org/wiki/Brand_protection

    However, both copyright and patent infringement are possible without an associated trademark infringement, and both may result in loss of revenue and of brand equity. Eliminating diversion, gray market , or product theft and resale, are generally considered as well as part of a brand protection strategy, even though an intellectual property may ...

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