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2. Contingency sponsorship - Wikipedia

   en.wikipedia.org/wiki/Contingency_sponsorship

   Common in auto racing, contingency sponsorship is a form of sponsorship whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals. [1] These awards can be monetary, or can include credits for free or discounted equipment. [2] Contingency decals on a NASCAR car

3. Promotion (marketing) - Wikipedia

   en.wikipedia.org/wiki/Promotion_(marketing)

   Sponsorship generally involves supplying resources (such as money) to a group or an event in exchange for advertising or publicity. Company will often help fund athletes, teams, or events in exchange for having their logo prominently visible. This is done through the use of product placement or by placing logos on team uniforms/equipment. [14]

4. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Sponsorship of an event, contest or race is a way to generate publicity. [4] Guerrilla marketing tactics are unconventional ways to bring attention to an idea, product or service, such as by using graffiti, sticker bombing, posting flyers, using flash mobs, doing viral marketing campaigns, or other methods using the Internet in unexpected ways. [1]

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6. Sponsor (commercial) - Wikipedia

   en.wikipedia.org/wiki/Sponsor_(commercial)

   Technical sponsor is a sponsor which promotes organization of sporting events through the partial or full payment of goods and services (e.g., medical equipment, fitness, organization of transportation and lodging). Participating sponsor is a company, the sponsorship fee size of which usually does not exceed 10% of total raised funds..

7. Fundraising - Wikipedia

   en.wikipedia.org/wiki/Fundraising

   Events can feature activities for the group such as speakers, a dance, an outing or entertainment, to encourage group participation and giving. Events can also include fundraising methods such as a raffle or charity auction. Events often feature notable sponsors or honoree. Events often feature a charity "ad book" as a program guide for the event.