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SQL was initially developed at IBM by Donald D. Chamberlin and Raymond F. Boyce after learning about the relational model from Edgar F. Codd [12] in the early 1970s. [13] This version, initially called SEQUEL (Structured English Query Language), was designed to manipulate and retrieve data stored in IBM's original quasirelational database management system, System R, which a group at IBM San ...
Database marketing is a form of direct marketing that uses databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
[citation needed] For this reason, many programmers find themselves more at home with an object-SQL mapping system, even though most object-oriented databases are able to process SQL queries to a limited extent. Other OODBMS provide replication to SQL databases, as a means of addressing the need for ad-hoc queries, while preserving well-known ...
SQL includes operators and functions for calculating values on stored values. SQL allows the use of expressions in the select list to project data, as in the following example, which returns a list of books that cost more than 100.00 with an additional sales_tax column containing a sales tax figure calculated at 6% of the price.
In management, a strategy map is a diagram that documents the strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard , and in particular is characteristic of the second generation of Balanced Scorecard designs that first appeared during the mid-1990s.
Following these top investors is a great strategy for two reasons. First, you can learn how these investors think and operate, potentially raising your own financial IQ.
Previous real estate agents recommended converting the space to a garage for a classic car collection. The previous owners attempted to fashion the shelter into a Tier IV data center — the ...
However, since communications is the central aspect of customer relations activities, many opt for the following definition of mCRM: "communication, either one-way or interactive, which is related to sales, marketing and customer service activities conducted through mobile medium for the purpose of building and maintaining customer ...