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Social media have been championed as allowing anyone with an Internet connection to become a content creator [6] and empowering their users. [7] The idea of "new media populism" encompasses how citizens can include disenfranchised citizens, and allow the public to have an engaged and active role in political discourse.
This approach can affect political participation and election outcomes by shaping opinions and encouraging political involvement. [3] Additionally, social media usage in political campaigns has become increasingly significant due to its communal and interactive nature, as users engage in discussions, share endorsements, and participate in ...
Some scholars consider the so-called "communication deficit" as partially responsible for the low public interest and turnout at the European elections. Greater positive media coverage of European issues, actors and electoral campaigns have been associated with higher turnout, [74] [75] [76] (even if scepticism remains [77]).
Elections in Germany include elections to the Bundestag (Germany's federal parliament), the Landtags of the various states, and local elections.. Several articles in several parts of the Basic Law for the Federal Republic of Germany govern elections and establish constitutional requirements such as the secret ballot, and the requirement that all elections be conducted in a free and fair manner.
In recent election cycles, political campaigns have heavily invested in social media strategies to engage young voters. From viral TikTok challenges to Instagram live sessions, the digital ...
Election campaign communication can be examined using one single research method or a multitude of methods. A "multimethod study on the role of television during the European election campaign" in 1979 has been conducted by Jay Blumler, combining survey research of party-representatives and voters with a "content analysis of campaign reporting ...
Social media is not always used effectively and may sometimes have a negative impact on the results of the election. In the United States, Barack Obama utilized Facebook to his benefit during his first run for presidency and jumpstarted the use of social media in political campaigns.
The 2019 European Parliament election was first national election to be held in Germany since the 2017 federal election, in which Chancellor Angela Merkel's ruling coalition between the Christian Democrats and Social Democrats suffered major losses, while the right-wing, Eurosceptic party Alternative for Germany (AfD) entered parliament in third place.