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The goal was a non-drying, smudge-proof, long-lasting lipstick that would not smear on clothing or cups. [8] The resultant mixture, formed into a mold, was called "No-Smear Lipstick." In 1948, she and Alfred Berg founded Hazel Bishop Inc. to manufacture these "No-Smear Lipsticks."
A woman applying red lipstick Lips with dark crimson lipstick A tube of red lipstick Lipstick is a cosmetic product used to apply coloration and texture to lips , often made of wax and oil . Different pigments are used to produce color, and minerals such as silica may be used to provide texture.
In the 1970s, at least five companies started producing make-up for African American women. Before the 1970s, makeup shades for Black women were limited. Face makeup and lipstick did not work for dark skin types because they were created for pale skin tones. These cosmetics that were created for pale skin tones only made dark skin appear grey.
One of the keys to Hudnut's success was that he sold his less expensive fragrances "on approval". After the consumer paid with postage stamps or a money order, Hudnut shipped the perfume. If the customer wasn't satisfied, Hudnut refunded the money. Having made his fortune, Hudnut sold the business in 1916 and retired to France.
Lipstick became widely popular after Maurice Levy's 1915 invention of the metal lipstick container. [3] It was available in salve, liquid, and stick forms, [3] and long-lasting, indelible stains were the most popular. [3] Women chose their lipstick based on their skin complexion for a more natural look.
Helena Rubinstein (born Chaja Rubinstein; December 25, 1872 – April 1, 1965) [2] was a Polish and American businesswoman, art collector, and philanthropist. A cosmetics entrepreneur, she was the founder and eponym of Helena Rubinstein Incorporated cosmetics company, which made her one of the world's richest women.
She was a proto-feminist, and her articles influenced women across the United States and abroad. While Helena Rubinstein, Elizabeth Arden, Hazel Bishop, and Estee Lauder are held in high regard as early women entrepreneurs in the cosmetics field, Harriet Hubbard Ayer was one of the first to have a successful career in the beauty industry.
The length of the hair, in particular, was a display of a woman's health and was well taken care of. Both men and women used products to promote hair growth. Since the use of cosmetics on societal women was limited, hair was kept well groomed. Victorian women would braid their hair, use hair wigs, and apply heat to make tight curls.