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  2. Personal branding - Wikipedia

    en.wikipedia.org/wiki/Personal_branding

    Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]

  3. Branding - Wikipedia

    en.wikipedia.org/wiki/Branding

    Personal branding, people and their careers marketed as brands (also reputation equity) Co-branding , two companies or brands partnering on a product or service Branding agency , a type of marketing agency, group or a firm which specializes in creating brands

  4. Brand management - Wikipedia

    en.wikipedia.org/wiki/Brand_management

    Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.

  5. Brand - Wikipedia

    en.wikipedia.org/wiki/Brand

    Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...

  6. The Holiday cottage doesn’t actually exist – but here are 10 ...

    www.aol.com/news/10-cosy-cotswolds-cottages-live...

    Once a snug home for birds, this fairy turret of a cottage has been lovingly converted into a tiny but airy escape for two, with a bathroom on the first floor and a bedroom tucked up in the eaves.

  7. Self-brand - Wikipedia

    en.wikipedia.org/wiki/Self-brand

    Self-branding describes the process in which consumers match their own self-concept with the images of a certain brand. People engaged in consumption do not merely buy certain products to satisfy basic needs. In fact, consumer buying habits are at a much deeper level. Owning a certain brand can help consumers to express and build their own self ...

  8. Health insurance industry 'laying low' in aftermath of ... - AOL

    www.aol.com/finance/health-insurance-industry...

    Health insurance industry officials remain uncharacteristically reserved in the aftermath of the fatal shooting of UnitedHealthcare CEO Brian Thompson on Dec. 4.. A week after the attack, the ...

  9. Bob Dylan Denies Telling Backup Dancer 'Not to Make Eye ... - AOL

    www.aol.com/lifestyle/bob-dylan-denies-telling...

    Go ahead, look at Bob Dylan.. In a post shared to X (formerly Twitter) on Nov. 19, the Nobel Prize honoree responded after a woman who apparently danced backup for him during a 1991 Grammys ...