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SuperValu is a supermarket chain that operates throughout the island of Ireland. SuperValu is operated as a symbol group ; each supermarket is independently owned, with individual owners using the SuperValu format and selling the chain's own brand products.
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SuperValu is a name used by grocery chains in multiple countries: SuperValu (Canada) SuperValu (Ireland) (also operating in Spain) SuperValu (United States) See also
The Superquinn name disappeared from Ireland's main streets on 13 February 2014 after owner, the Musgrave Group, announced its decision to rebrand all 24 Superquinn units as SuperValu. [16] [17] The SuperQuinn brand has been retained for a limited range of products, including sausages.
The chain was originally launched in the Republic of Ireland as "VG" in 1960. In 1979, the VG chain was rebranded SuperValu with the smaller outlets subsequently rebranded as Centra. The company brought both of these brands to Northern Ireland, the latter through the acquisition and subsequent rebranding of Wellworths shops. [10]
SuperValu retained a 46% interest in the new company, which Shopko later purchased in 1997. SuperValu founded the clothing store County Seat in 1973 and sold it to Carson Pirie Scott in 1983. In 1975, SuperValu acquired Hornbacher's. [7] In 1980, the company acquired Minnesota-based Cub Foods, which operated five stores in the Twin Cities area.
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