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Sega's official logo. Sega is a video game developer, publisher, and hardware development company headquartered in Tokyo, Japan, with multiple offices around the world.The company has produced home video game consoles and handheld consoles since 1983; these systems were released from the third console generation to the sixth.
The third generation of consoles began when two Japanese companies, Sega and Nintendo, decided to enter the console gaming market. On July 15, 1983, they both released new consoles in Japan, Sega's SG-1000 and Nintendo's Famicom. [6] Both companies previously had success as arcade game companies.
The first Sega console was the Japan-only SG-1000, released in 1983. Sega released several variations of this console in Japan, the third of which, the Sega Mark III, was rebranded as the Master System and released worldwide in 1985. They went on to produce the Sega Genesis and its add-ons beginning in 1988, the Sega Game Gear handheld console ...
Sega Corporation [a] [b] is a Japanese multinational video game company and subsidiary of Sega Sammy Holdings headquartered in Shinagawa, Tokyo.It produces several multi-million-selling game franchises for arcades and consoles, including Sonic the Hedgehog, Angry Birds, Phantasy Star, Puyo Puyo, Super Monkey Ball, Total War, Virtua Fighter, Megami Tensei, Sakura Wars, Persona, and Yakuza.
Within two days of release, the console's initial production run sold out. [26] However, Sega only managed to ship 400,000 units in the first year. In order to increase sales, Sega released various peripherals and games, including an online banking system and answering machine called the Sega Mega Anser. [23]
The first of the sixth generation of video game consoles, it was released in Japan on November 27, 1998, in North America on September 9, 1999, and in Europe on October 14, 1999. The fifth and final home console produced by Sega, the Dreamcast is the successor to the Sega Saturn , whose commercial failure prompted the company to release it only ...
Sega was either unable or unwilling to spend the advertising money necessary to compete with Sony, who themselves took massive losses on the PlayStation 2 to gain market share. With the announcements of the Xbox and GameCube in late 2000, Sega's console was considered by some to be outdated only two years after its release.
Second version of the Sega Genesis. The Mega Drive was released in Japan on October 29, 1988. [3] The console was released in New York City and Los Angeles on August 14, 1989, under the name Sega Genesis, and in the rest of North America later that year. [4] It was launched in Europe and Australia on November 30, 1990, under its original name.
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