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Untuckit LLC (styled as "UNTUCKit" in branding materials) is an American casual men's apparel company established in 2011 and headquartered in New York City.The company focuses on selling casual shirts that are designed not to be tucked into pants, and thus are cut a bit shorter than typical men's dress shirts.
The original business model required at least thirty people to commit to buying a shirt before a design went into production, [3] but today, designs are immediately manufactured and sold. [4] The company has also expanded into other products such as smartphone cases, notebooks, mugs, and canvas prints.
By 2002, Jake Nickell had quit his full-time job, dropped out of art school, and started his own web agency called skinnyCorp, with Threadless continuing to build under the skinnyCorp umbrella. The company moved from his apartment to a 900-square-foot (84 m 2) office. A new batch of T-shirts was printed once the previous batch had sold out.
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