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The division was incorporated as Warner Bros. Pictures on March 3, 2003, to diversify film subjects and expand audiences for their film releases. [30] The company became part of the Warner Bros. Pictures Group, which was established in 2008, and Jeff Robinov was appointed the first president of the company. [31]
The company is known for its film studio division, the Warner Bros. Motion Picture Group, which includes Warner Bros. Pictures, New Line Cinema, Warner Bros. Pictures Animation, Castle Rock Entertainment, DC Studios and the Warner Bros. Television Group. Bugs Bunny, a character created for the Looney Tunes series, is the company's official mascot.
The division's primary unit was the Warner Bros.' film, television and animation studio – which also contained Warner Bros. Interactive Entertainment and Warner Bros. Home Entertainment, the comic book company DC Entertainment, and youth or specialty-centric cable networks (Cartoon Network, Adult Swim, Boomerang and Turner Classic Movies).
Warner Bros. was founded on April 4, 1923, by four brothers, Harry, Albert, Sam, and Jack Warner. The company established itself as a leader in the American film industry [4] before diversifying into animation, television, and video games and is one of the "Big Five" American film studios, as well as a member of the Motion Picture Association ...
In 1947, Harry also tried to move Warner Bros. headquarters from the longtime New York building to the Burbank area, but was unsuccessful. [113] By the end of 1947, the studio had a record net profit of $22,000,000.00, [114] although the following year, the studio profits would decrease by 50%. [114]
Through most of the silent era, Warner Brothers was strictly a film distributor, and Harry Warner was the man who made the deals. [3] In 1917, Warner Brothers began distributing cartoons of Mutt and Jeff in New York and New Jersey. [4] Warner was impressed with Winkler's talents.
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Warner Bros. also began to tentatively embrace the burgeoning new wave movement in the late 1970s, signing cult bands Devo and the B-52s. A crucial acquisition in this field—and one which would soon prove to be of enormous importance to the company—was the New York-based Sire Records, founded in 1966 by Seymour Stein and Richard Gottehrer.