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Tums (stylized as TUMS) is an antacid made of sucrose (table sugar) and calcium carbonate (CaCO 3) manufactured by Haleon in St. Louis, Missouri, US. They are also available in a sugar-free version. They are also available in a sugar-free version.
These tiny tablets have been providing relief to overfull tummies for nearly a century, earning them the top spot on Reader's Digest's Most Trusted Brands list. The post How Tums Antacid Became ...
Calcium carbonate antacid tablets. An antacid is a substance which neutralizes stomach acidity and is used to relieve heartburn, indigestion, or an upset stomach. [1] Some antacids have been used in the treatment of constipation and diarrhea. [2] Marketed antacids contain salts of aluminum, calcium, magnesium, or sodium. [2]
A $500,000 campaign they nabbed that year for Angostura bitters was the agency's first commercial account. [4] There he developed the "Thanks. I needed that." campaign for Mennen's Skin Bracer aftershave and the Dragnet-inspired "tum-ta-tum-tum" for Tums antacid. At its peak in the 1990s the firm had 350 employees and $500 million in annual ...
The same could not be said for other drugs that manufacturers began promoting with multimillion-dollar campaigns. Take the case of Nexium, which is now infamous in the world of health care policy. Until the 1980s, doctors had treated acid reflux with over-the-counter pills, like Tums, that counteracted the effects of stomach acid.
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