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DieHard is an American brand of automotive battery and parts owned by Advance Auto Parts and sold exclusively at Advance, Carquest and Sears stores. Advance bought the DieHard brand from Sears in December 2019. [1] The brand dates to 1967, having been developed by Globe-Union Battery for Sears.
On December 23, 2019, Advance Auto Parts announced its purchase of the DieHard battery brand from Sears in a $200 million, all-cash deal. [24] To promote the acquisition and availability of the brand at Advance and Carquest, the company hired Die Hard actor Bruce Willis to be part of a promotional film that was released during the 2020 holiday ...
National Tire and Battery (NTB) is an American brand of auto service centers. It was formerly owned by Sears until it was spun-off in 2003. In 2020, Mavis Tire Supply Co. bought 112 NTB Tire & Service Centers, leaving the parent TBC Corporation with 615 locations under the Tire Kingdom and NTB brands.
Changes are afoot at Sears that have some people wondering if the 117-year-old retailer might just put itself out of business. For the first time, consumers can buy Craftsman tools and Die Hard ...
Per Advance Auto Parts' (AAP) latest partnership with Bridgestone, the latter will carry and install the DieHard range of the Silver, Gold, Platinum and Platinum AGM batteries.
Under this agreement, Sears and Kmart can continue to sell DieHard branded batteries through their stores while Advance Auto Parts has exclusive rights to the DieHard brand in the automotive and vehicular supplies and service industries. [30]
To the casual shopper, Sears, one of America’s oldest retailers, may appear to be on life support.The department store chain that once reinvented how Americans shopped now barely has a brick-and ...
The two were convicted of wire fraud and conspiracy to commit wire fraud in a huge scheme to sell defective Exide batteries to Sears for its Die-hard battery line. [ 64 ] In 2008, it was reported that Exide was emitting two times the number of pollutants allowed into the environment at their secondary lead-acid battery smelter plant in Bristol ...