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A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user , the consumer ; and is also known as a distribution channel . [ 1 ]
Digital marketing mix is fundamentally the same as Marketing Mix, which is an adaptation of Product, Price, Place and Promotion into digital marketing aspect. [48] Digital marketing can be commonly explained as 'Achieving marketing objectives through applying digital technologies'.
Distribution of products takes place through a marketing channel, also known as a distribution channel. A marketing channel is the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer.
Megamarketing is a term coined by U.S. marketing academic, Philip Kotler, [1] [2] [3] to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc.) as well as the marketing variables; Kotler suggests that two more Ps must be added to the marketing mix: public relations and power.
Multichannel marketing is the blending of different distribution and promotional channels for the purpose of marketing. Distribution channels include a retail storefront, a website, or a mail-order catalogue. Multichannel marketing is about choice. [1]
The trends of Christmas past are alive and well. Break out your family treasures or get in the spirit of collecting with these ideas for finding and displaying classic baubles.
From January 2010 to December 2012, if you bought shares in companies when Jay S. Fishman joined the board, and sold them when he left, you would have a 25.2 percent return on your investment, compared to a 25.9 percent return from the S&P 500.
From March 2009 to December 2012, if you bought shares in companies when John J. Donahoe joined the board, and sold them when he left, you would have a 35.3 percent return on your investment, compared to a 79.5 percent return from the S&P 500.