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The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts .
Bras are not universally worn around the world; in some developing countries bras may cost up to 10–30 hours of a woman's wages, making them unaffordable to most of the population. [146] [147] [148] As of 2011, women in Fiji needed to pay up to a week's wages for a new bra. [149] Bras are highly prized at second-hand markets in West Africa.
The push-up bra and exaggerated cleavage became popular in the 1990s. In 1992, the bra and girdle industry in America posted sales of over US$1 billion. [118] The Wonderbra brand, which had existed elsewhere, entered the U.S. market in 1994 with a newly designed, cleavage-enhancing bra.
Push-up bras weren’t new, of course — one of the earliest padded bras dates back to 1948. The Wonderbra brand, which dates back to the late 1930s as an offering from the Canadian Lady Corset ...
This is an accepted version of this page This is the latest accepted revision, reviewed on 26 February 2025. Clothes worn under other clothes For other uses, see Underwear (disambiguation). "Intimate apparel" redirects here. For the play, see Intimate Apparel (play). Boxer shorts and boxer briefs Panties or knickers Underwear, underclothing, or undergarments are items of clothing worn beneath ...
Built-in bras (see below) are sometimes referred to as shelf bras, or integrate a shelf bra into the material. Shutter bra Shutter: dating to c. 1950, with cups that had flaps or lace cuffs at the top. The bra was designed to be partially visible above the neckline of a gown [15] and could be adjusted to vary the amount of cleavage exposed ...
The “Very Sexy Holiday” Fantasy Bra designed by Mouawad was valued at $4.5 million and was designed as a set, including a bra, thong, garter, cuff bracelet and hair clip, all of which took ...
The ABC Alphabet Bra set the standard for bra sizing that is still used today. By the early 1940s, the company was profitable again, bringing in $1 million by 1947. [18] Sales of bras, girdles, and the cross-promotion of the Merry Widow line of corselets with the 1952 Lana Turner movie of the same name, led to record profits. [18]