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A Tareyton magazine advertisement from 1980. The new Light version showed the models wearing white makeup instead of black. The advertising campaign fuelled sales robust enough to put Tareyton sales in the Top 10 American cigarette brands in the mid to late 1960s. [6] The brand declined to thirteenth place when the slogan waned in 1979.
In the late 1960s, Tareyton commercials featured comedic unsuccessful attempts by frustrated smokers to attach Tareyton's filter to other brands of cigarettes. The new slogan was, "If you could put Tareyton's filter on any other cigarette, you'd have a better tasting cigarette (but not as good as a Tareyton)". [9]
Shutan supplemented her acting on TV programs by making commercials, beginning with one for Tareyton cigarettes. She went on to do commercials, sometimes more than 20 in a year, for "everything from cars to soapsuds." [7]
(The former came from a 1963 ad for Tareyton cigarettes, ... corporations started to pay attention,” Thomas explained of the series that assesses ads from 1968 to 2008 (and was intentionally ...
One of the most famous television jingles of the era came from an advertisement for Winston cigarettes. The slogan "Winston tastes good like a cigarette should!" proved to be catchy. Another popular slogan from the 1960s was "Us Tareyton smokers would rather fight than switch!", which was used to advertise Tareyton cigarettes.
The commercial spoofed George Orwell's acclaimed dystopian novel 1984, showing a runner racing down an aisle amidst a sea of seated viewers, seemingly mesmerized by a Big Brother-like figure ...
The FDA rule adopted in March 2020 during the Trump administration required that warnings about the risks of smoking occupy the top 50% of cigarette packs and top 20% of ads.
"Winston tastes good like a cigarette should" is an advertising slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes, manufactured by R. J. Reynolds Tobacco Company. Reynolds used the slogan from Winston's introduction in 1954 until 1972.