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8coupons was founded by Landy Ung and her boyfriend Wan Hsi Yuan in August 2007. [3] [7] [15] [16]The company was founded with $30,000 from Landy Ung's mother's fried chicken restaurant and initially relied on word of mouth to generate interest in the website. [17]
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Magazine and newspaper ads often include a direct response call-to-action, such as a toll-free number, a coupon redeemable at a brick-and-mortar store, or a QR code that can be scanned by a mobile device—these methods are all forms of direct marketing, because they elicit a direct and measurable action from the customer.
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