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The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive Leo Burnett in 1954. The images initially featured rugged men portrayed in a variety of roles [1 ...
The ad was the first in a disinformation campaign, disputing reports that smoking cigarettes could cause lung cancer and had other dangerous health effects. [52] It also referred to "research of recent years", [ 52 ] although solid statistical evidence of a link between smoking and lung cancer had first been published 25 years earlier.
Executives from Leo Burnett Worldwide, an advertising agency, visited the ranch where Winfield was working in June 1968 to take photographs for a new Phillip Morris sales campaign. They liked Winfield's looks and asked him if he would be interested in working for Marlboro. The first Marlboro advertisement featuring Winfield was "The Sheriff". [6]
Marlboro (US: / ˈmɑːlˌbʌroʊ /, [2][3] UK: / ˈmɑːrlbərə, ˈmɔːl -/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) outside the US.
Regulation of nicotine marketing. As nicotine is highly addictive, marketing nicotine-containing products is regulated in most jurisdictions. Regulations include bans and regulation of certain types of advertising, and requirements for counter-advertising of facts generally not included in ads (generally, information about health effects ...
Philip Morris USA is an American tobacco company. They are a division of the American tobacco corporation Altria Group. It has been the leading cigarette manufacturer in the U.S. since the late 20th century. Its major brands include Marlboro, Virginia Slims, Benson & Hedges, Merit, and Parliament. The company was incorporated in New York City ...
1. Marlboro Filter Plus One. Tar 1 mg. Nicotine 0.1 mg. Marlboro is definitely one of the most popular cigarette brands in the US, which takes into account light versions as well, making it also ...
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering ...