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The Marlboro Man is a figure that was used in tobacco advertising campaigns for Marlboro cigarettes. In the United States, where the campaign originated, it was used from 1954 to 1999. The Marlboro Man was first conceived by advertising executive Leo Burnett in 1954.
Marlboro Man in TV and magazine advertisements Darrell H. Winfield (July 30, 1929 – January 12, 2015) was an American rancher and model [ 1 ] best known as "The Marlboro Man " in television commercials and magazine advertisements for Marlboro cigarettes.
Marlboro (US: / ˈ m ɑː l ˌ b ʌr oʊ /, [2] [3] UK: / ˈ m ɑːr l b ər ə, ˈ m ɔː l-/) [4] is an American brand of cigarettes owned and manufactured by Philip Morris USA (a branch of Altria) within the United States and by Philip Morris International (PMI, now separate from Altria) outside the US.
A decade later in 1973, cigarette advertising was banned on billboards and in cinemas, and print media advertising was restricted to half a newspaper page. In 1995 all remaining tobacco advertising and sponsorship was banned except for point-of-sale advertising and some tobacco sponsorship exemptions.
In 1964, after facing much pressure from the public, The Cigarette Advertising Code was created by the tobacco companies, which prohibited advertising directed to youth. [35] Advertising continued to use celebrities and famous athletes. Popular comedian Bob Hope was used to advertise for cigarette companies. [35]
Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering ...
In 2003, Marlboro has been a title sponsor of the team despite the company logo does not appear or riders motorcycle due to the tobacco advertising ban in European Union countries that were already in effect at that time. [85] similarly it had been removed from Scuderia Ferrari Formula One race cars earlier in 2019.
William Leo Thourlby (January 22, 1924 – April 15, 2013) was an American actor, model and writer. He was known for his rugged, cowboy look when he appeared as the face of the Marlboro Man campaign in the 1950s. [1]