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In marketing, geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any group should be less than the differences between ...
Geodemography is the study of people based on where they live [citation needed]; it links the sciences of demography, the study of human population dynamics, and geography, the study of the locational and spatial variation of both physical and human phenomena on Earth, [1] along with sociology.
Mosaic is Experian's system for geodemographic classification of households. It applies the principles of geodemography to consumer household and individual data collated from a number of government and commercial sources.
Claritas PRIZM Premier is a set of geo-demographic segments for the United States, developed by Claritas Inc., which was owned under The Nielsen Company umbrella from 2009 to 2016. PRIZM (Potential Rating Index for Zip Markets) Premier combines demographics, consumer behavior and geographic data for marketers.
Population geography relates to variations in the distribution, composition, migration, and growth of populations. Population geography involves demography in a geographical perspective.
The longtime college football commentator has little use for Indiana's undefeated record, given its schedule.
The majority of registered voters say they accept President-elect Trump’s victory in the White House race, regardless of feelings, according to a recent exit poll. The YouGov/Economist survey ...
HuffPost Data. Visualization, analysis, interactive maps and real-time graphics