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Theory is a New York City–based men's and women's contemporary fashion label which sells clothes and accessories.The brand has 434 retail locations, and global sales approaching $1 billion as of 2021. [1]
Andrew Rosen is an American retail executive. Currently C.E.O. of Theory, Inc., a New York-based clothing retailer he co-founded in 1997, Rosen is a third-generation garment industry entrepreneur. [1]
Originally established strictly as a jeweler, the company soon began distributing custom designed jewelry at wholesale prices out of malls and merchandise marts. Before long, Bijoux Terner's aim expanded to include other fashion accessories as well. Salomon Terner's daughter, Rosa, decided to follow in her father's footsteps and joined the company.
The company also markets directly to consumers through their chain of specialty retail and value-based stores. In addition, it markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation and footwear under the Dockers Women brand licensed from Levi Strauss & Co.
The trend of jewelry-making at home by hobbyists for personal enjoyment or for sale on sites like Etsy has resulted in the common practice of buying wholesale costume jewelry in bulk and using it for parts. There is a rise in demand for artificial or imitation jewelry by 85% due to the increase in gold prices, according to a 2011 report. [14]
As of February 2020, the company reports Brighton jewelry being made in Taiwan. Brighton footwear is made in Brazil , Italy and India while Brighton handbags are manufactured in China. They started an initiative that comes out annually in October to benefit local breast cancer charities named the "Power of Pink" bracelet.
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XOXO was started by Gregg and Lynne Fiene in 1991 along with their partners, Marc and Michelle Bohbot (owners of Bisou Bisou). In 1999, annual sales reached $100 million but the company struggled financially. Gregg Fiene bought the Bohbot's shares and put the company on sale. XOXO was sold to Aris Industries in 1999 for $25 million.
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