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Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
Sold for: $2.2 million. Worn by Jordan during Game 2 of the 1998 NBA Finals, these shoes witnessed the shooting guard score a whopping 37 points to lead the Bulls to victory on their path to a ...
The shoes get their name from the documentary miniseries The Last Dance, which focuses chiefly on Jordan and the 1997–98 NBA season. The shoes were sold by Truman in 2020 for US$215,000. The shoes were later auctioned by the buyer in April 2023 for US$2.238 million, which was the highest sale price ever realized for any shoes.
In 2013, Truman offered the shoes for sale through Grey Flannel Auctions, and the bidding began at US$5,000 before realizing a sale price of US$104,765. [1] The sale price of the shoes was a record price for game worn shoes at the time. [5] On June 14, 2023, the shoes were auctioned for a second time, this time on the auction site Goldin. [1]
Nike would later use the warning and the "banning" of the shoes by the league to promote the Air Jordan 1 in a commercial that featured the same colorway as the Air Ship shoes that he was fined for. The promotion proved successful and led to the Air Jordan 1 becoming popular during its launch.
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After the success of the shoes, Abloh and Nike decided to end the collaboration in December 2018. [18] The shoes were reviewed by many, and were claimed to be the "Collaboration of the decade". [4] The shoes have been resold for higher amounts than the original prices, with the Air Jordan 1 being sold for more than ten times the original price.
Hip hop artists sign million dollar deals with major brands such as Nike, Adidas, or Puma to promote their shoes. [20] [citation needed] Sneaker collectors, called "sneakerheads", regard sneakers as fashionable items. Sneaker companies encourage this trend by producing rare sneakers in limited numbers, often at very high retail prices.
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