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In rhetoric, a glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly-valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
Glittering generalities Glittering generalities are emotionally appealing words that are applied to a product or idea, but present no concrete argument or analysis. This technique has also been referred to as the PT Barnum effect. (e.g., the advertising campaign slogan "Ford has a better idea!") Guilt by association or Reductio ad Hitlerum
Glittering generality. Another common propaganda technique that is often used in advertising is glittering generality. This approach involves using statements that ...
While rhetorical critics identify these terms as ideographs, political leaders viewed each other's terms as "glittering generalities," as Lincoln first identified his opponent's words. [11] In addition to practitioners, corporate marketing and political consulting use key terms in this way, concentrating on the image and branding of terms.
Can we imagine ourselves back on that awful day in the summer of 2010, in the hot firefight that went on for nine hours? Men frenzied with exhaustion and reckless exuberance, eyes and throats burning from dust and smoke, in a battle that erupted after Taliban insurgents castrated a young boy in the village, knowing his family would summon nearby Marines for help and the Marines would come ...
Let's say Johnson declines an interview with the Raiders. Or if he picks another team, or even if he's interested in the Raiders before another round of interviews.
James Montgomery Flagg’s famous “Uncle Sam” propaganda poster, made during World War I. Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational ...
But diagnostically, there is a definition of aerophobia, and people with it have sets of symptoms. There are physical symptoms of that fear — fast heartbeat, sweating, trembling, dizziness ...