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Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
Supination is the opposite, and occurs when the foot impacts the ground and there is not enough of an "inward roll" in the foot's motion. The weight of the body is not transferred at all to the big toe, forcing the outside of the foot and the smaller toes which cannot handle the stress as well to take the majority of the overweight instead.
Pronation and supination refer generally to the prone (facing down) or supine (facing up) positions. In the extremities, they are the rotation of the forearm or foot so that in the standard anatomical position the palm or sole is facing anteriorly when in supination and posteriorly when in pronation. [32]
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