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  2. Elasticity (economics) - Wikipedia

    en.wikipedia.org/wiki/Elasticity_(economics)

    If the price of the pizza is $20 at which the quantity demanded is 5, if there is an increase in price of pizza to $30 it will lead to decrease in quantity demanded to 3 which shows that small changes in the price of pizza lead to higher changes in quantity demanded.

  3. Substitution effect - Wikipedia

    en.wikipedia.org/wiki/Substitution_effect

    The same concepts also apply if the price of one good goes up instead of down, with the substitution effect reflecting the change in relative prices and the income effect reflecting the fact the income has been soaked up into additional spending on the retained units of the now-pricier good. For example, consider coffee and tea. If the price of ...

  4. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    A rational firm will have to maintain its current price levels instead or increase the price for profit expansion. [27] [30] [31] Increases in consumer's responsiveness to small changes in prices leads represents an elastic demand curve (e>1), resulting in a positive marginal revenue (MR) under monopoly competition.

  5. Cross elasticity of demand - Wikipedia

    en.wikipedia.org/wiki/Cross_elasticity_of_demand

    Cross elasticity of demand of product B with respect to product A (η BA): = / / = > implies two goods are substitutes.Consumers purchase more B when the price of A increases. Example: the cross elasticity of demand of butter with respect to margarine is 0.81, so 1% increase in the price of margarine will increase the demand for butter by 0.81

  6. Price elasticity of supply - Wikipedia

    en.wikipedia.org/wiki/Price_elasticity_of_supply

    The price elasticity of supply (PES or E s) is commonly known as “a measure used in economics to show the responsiveness, or elasticity, of the quantity supplied of a good or service to a change in its price.” Price elasticity of supply, in application, is the percentage change of the quantity supplied resulting from a 1% change in price.

  7. Demand curve - Wikipedia

    en.wikipedia.org/wiki/Demand_curve

    The price elasticity of demand is a measure of the sensitivity of the quantity variable, Q, to changes in the price variable, P. Its value answers the question of how much the quantity will change in percentage terms after a 1% change in the price. This is thus important in determining how revenue will change.

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  9. Menu cost - Wikipedia

    en.wikipedia.org/wiki/Menu_cost

    Menu costs are the costs incurred by the business when it changes the prices it offers customers. A typical example is a restaurant that has to reprint the new menu when it needs to change the prices of its in-store goods. So, menu costs are one factor that can contribute to nominal rigidity. Firms are faced with the decision to alter prices ...