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  2. Pepsi Globe - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Globe

    This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.

  3. Pepsi - Wikipedia

    en.wikipedia.org/wiki/Pepsi

    The Pepsi logo used from 1971 to 1986. From 1986 to 1991, the wordmark was typeset in Handel Gothic. [15] This logo was used for Pepsi Throwback until 2014. The Pepsi globe and wordmark used from 1997 to 2003 The Pepsi globe and wordmark used from 2014 to 2023 The current Pepsi globe revealed in March 2023; officially launched on August 23 of ...

  4. Pepsi Cool Cans - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Cool_Cans

    Pepsi Cool Cans were produced in four designs, called Confetti, Sunglasses, Neon and Motifs. [2] Part of a larger Pepsi rebranding strategy, which included a change of logo, the cans were intended to appeal the teenage market. [3] [4] PepsiCo was attempting to portray Pepsi as a drink for the young, and conversely, Coca-Cola as being for older ...

  5. Leonard v. Pepsico, Inc. - Wikipedia

    en.wikipedia.org/wiki/Leonard_v._Pepsico,_Inc.

    Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood .

  6. How one company justified a million-dollar logo redesign ...

    www.aol.com/finance/one-company-justified...

    While Pepsi’s 2017 ad generated enough uproar to have negative consequences, the continued fervent meme-ing of Pepsi’s old logo is not likely to be seen as a threat to the company, Shankar said.

  7. Pepsi Number Fever - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Number_Fever

    A similar promotion known as Numeromania later ran in Poland in 1995; however, it did not cause as much controversy. [9] Pepsi Number Fever was initially wildly successful, increasing Pepsi's monthly sales from $10 million to $14 million and its market share from 19.4% to 24.9%. [7] The winning numbers were announced on television nightly.

  8. PepsiCo - Wikipedia

    en.wikipedia.org/wiki/PepsiCo

    In the early 1960s, Pepsi-Cola's product lines expanded with the creation of Diet Pepsi and purchase of Mountain Dew. [8] In 1965, the Pepsi-Cola Company merged with Frito-Lay, Inc. to become PepsiCo, Inc. At the time of its foundation, PepsiCo was incorporated under Delaware General Corporation Law and headquartered in Manhattan, New York.

  9. Talk:Pepsi/Archive 1 - Wikipedia

    en.wikipedia.org/wiki/Talk:Pepsi/Archive_1

    2nd logo:Pepsi-Cola's second logo was used for only one year from 1905 to 1906. This logo was a more neat version of the 1903 logo. 3rd logo:This Pepsi-Cola logo was used from 1906 to 1940 and was the longest used Pepsi logo. This logo was tilted to the right, had a fancy look to it, and had the word "drink" in the C.