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On January 17, 2024 the league announced it was rebranding the Ultimate Frisbee Association (UFA). The league partnered with Sport Dimension Inc. (SDI), owner of the Wham-O brand family which includes the Frisbee trademark to license the name for use across the league. Multiple new logos were designed as part of the league's new brand identity.
On January 23, 1957, Wham-O bought the rights to the invention and released it later under the trademarked name Frisbee. Although playing catch with discs as a pastime and proto-golf games are documented from the early 1900s, and doubtlessly occurred from time to time before, disc sports began to flower in the late 1960s.
Wham-O Inc. is an American toy company based in Carson, California, United States.It is known for creating and marketing many popular toys for nearly 70 years, including the Hula hoop, Frisbee, Slip 'N Slide, Super Ball, Trac-Ball, Silly String, Hacky sack, Wham-O Bird Ornithopter and Boogie Board, [1] many of which have become genericized trademarks.
Flying disc freestyle, also known as freestyle Frisbee in reference to the trademarked brand name, is a sport and performing art characterized by creative, acrobatic, and athletic maneuvers with a flying disc.
Our league strives for gender, racial, and economic diversity in the sport of ultimate frisbee." The Western Ultimate League (WUL) was established a year after the PUL in 2020. After successfully running a series of professional showcase games in collaboration with the AUDL in 2019, a group of team organizers in the western United States set ...
The early years of international flying disc play were dominated by the influence of the International Frisbee Association (IFA) which was founded by Ed Headrick in 1967 as the promotional arm of the Wham-O Manufacturing Company. Many of the international affiliates began as Wham-O distributorships that sponsored tours of well-known Frisbee ...
With Ed's position at Wham-O, he began not only to heavily market the Frisbee by promoting the trick throws and games you could play, but he shifted the focus of the Frisbee to a sport. Ed Headrick promoted the Frisbee, Frisbee games, and Frisbee sports events and rose to the ranks of Executive Vice President at Wham-O.
USA Ultimate is a not-for-profit organization that serves as the governing body of the sport of ultimate (also known as ultimate Frisbee) in the United States.. It was founded in 1979 as the Ultimate Players Association, but rebranded itself as USA Ultimate on May 25, 2010.
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