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  2. Market environment - Wikipedia

    en.wikipedia.org/wiki/Market_environment

    The micro-environment consists of customers, partners, and competitors. [3] The most important aspect of micro-environment is the customer market. [5] There are different types of customer markets include consumer markets, business markets, government markets, globalization international markets, and reseller markets.

  3. Microeconomics - Wikipedia

    en.wikipedia.org/wiki/Microeconomics

    It can also be generalized to explain variables across the economy, for example, total output (estimated as real GDP) and the general price level, as studied in macroeconomics. [23] Tracing the qualitative and quantitative effects of variables that change supply and demand, whether in the short or long run, is a standard exercise in applied ...

  4. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The situation analysis looks at both the macro-environmental factors that affect many firms within the environment and the micro-environmental factors that specifically affect the firm. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business ...

  5. Global environmental analysis - Wikipedia

    en.wikipedia.org/wiki/Global_environmental_analysis

    The analysis of the global environment of a company is called global environmental analysis. This analysis is part of a company's analysis-system, which also comprises various other analyses, like the industry analysis, the market analysis and the analyses of companies, clients and competitors. This system can be divided into a macro and micro ...

  6. Microenvironment - Wikipedia

    en.wikipedia.org/wiki/Microenvironment

    Microenvironment (biology), a small or relatively small usually distinctly specialized and effectively isolated biophysical environment (as of a nerve cell) Microenvironment (ecology) , also known as a microhabitat, a very small, specific area in a habitat, distinguished from its immediate surroundings by factors such as the amount of incident ...

  7. PEST analysis - Wikipedia

    en.wikipedia.org/wiki/PEST_analysis

    In business analysis, PEST analysis (political, economic, social and technological) is a framework of external macro-environmental factors used in strategic management and market research.

  8. Exogenous and endogenous variables - Wikipedia

    en.wikipedia.org/wiki/Exogenous_and_endogenous...

    In an economic model, an exogenous variable is one whose measure is determined outside the model and is imposed on the model, and an exogenous change is a change in an exogenous variable. [1]: p. 8 [2]: p. 202 [3]: p. 8 In contrast, an endogenous variable is a variable whose measure is determined by the model. An endogenous change is a change ...

  9. Microfoundations - Wikipedia

    en.wikipedia.org/wiki/Microfoundations

    However, microfoundations research is still heavily debated with management, strategy and organization scholars having varying views on the "micro-macro" link. [3] The study of microfoundations is gaining popularity even outside the field of economics, recent development includes operation management and project studies.