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In the 1930s and 1940s, the brand was a huge success with its rectangular plated watches whose case was strongly curved to better fit the curve of the wrist. In 1932, Bulova ran a "Name the Watch" contest for its new $24.75 timepiece, with a top prize of $1,000 and total prizes of $10,000. [16]
Its predecessor company, Weinstrum Watch, later to be named Wein Brothers, was founded in 1904. Marathon started supplying watches to the Allies of World War II in 1941. Today Marathon manufactures watches that conform to United States Military Standard MIL-PRF-46374G , as well as those of other nations.
November 1917 ad for an Ingersoll "Radiolite" watch, one of the first watches mass marketed in the USA featuring a radium-illuminated dial. Radium was discovered by Marie and Pierre Curie in 1898 [1] and was soon combined with paint to make luminescent paint, which was applied to clocks, airplane instruments, and the like, to be able to read them in the dark.
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Thomas Mudge, inventor of the lever escapement. The lever escapement, invented by Thomas Mudge in 1754 [18] and improved by Josiah Emery in 1785, gradually came into use from about 1800 onwards, chiefly in Britain; it was also adopted by Abraham-Louis Breguet, but Swiss watchmakers (who by now were the chief suppliers of watches to most of Europe) mostly adhered to the cylinder until the 1860s.
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