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The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .
On 8 August 2008, IKEA UK launched a virtual mobile phone network called IKEA Family Mobile, which ran on T-Mobile. [132] At launch it was the cheapest pay-as-you-go network in the UK. [ 133 ] [ 134 ] In June 2015 the network announced that its services would cease to operate from 31 August 2015.
Taco Bell re-entered the UK market in June 2010 with the opening of its first stores at intu Lakeside. [17] On 8 December 2012, US fashion giant Forever 21 opened a 35,000 sq ft (3,300 m 2) flagship store at intu Lakeside, in a three-floor unit. [18] In July 2016 this store closed down, with H&M moving in to the store in December 2016.
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