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  2. Online focus group - Wikipedia

    en.wikipedia.org/wiki/Online_focus_group

    Online focus groups are appropriate for consumer research, business to business research and political research. Interacting over the web avoids a significant amount of travel expense. It allows respondents from all over the world to gather, electronically for a more representative sample.

  3. Consumer Data Industry Association - Wikipedia

    en.wikipedia.org/wiki/Consumer_Data_Industry...

    The Consumer Data Industry Association (CDIA) is the trade association for the various consumer reporting companies in the United States.It represents around 200 consumer data companies that provide fraud prevention and risk management products, credit and mortgage reports, resident and employment screening services, check fraud and verification services, and collection services to individuals ...

  4. Focus group - Wikipedia

    en.wikipedia.org/wiki/Focus_group

    Mini focus groups - groups are composed of four or five members rather than 6 to 12; Teleconference focus groups - telephone network is used; Creativity groups; Band obsessive group; Online focus groups - computers connected via the internet are used; Phone/ web focus groups - live group conducted over the phone and online with 6 to 8 participants.

  5. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    In consumer research, a range of qualitative methods are used, particularly in-depth interviews, focus groups and ethnographic observation. [8] In B2B research, focus groups and ethnographic observation are used far less frequently due to the nature of business decision-makers, and in-depth interviews are most frequently used in B2B research: [9]

  6. ConsumerAffairs - Wikipedia

    en.wikipedia.org/wiki/ConsumerAffairs

    ConsumerAffairs is an American customer review and consumer news platform that provides information for purchasing decisions around major life changes or milestones. [5] The company's business-facing division provides SaaS that allows brands to manage and analyze review data to improve their products and customer service.

  7. Crowdsourcing - Wikipedia

    en.wikipedia.org/wiki/Crowdsourcing

    Companies may create online surveys or focus groups that are open to the general public, allowing them to gather a diverse range of perspectives on their products or services. This can be especially useful for companies seeking to understand the needs and preferences of a particular market segment or to gather feedback on the effectiveness of ...

  8. Consumer Reports - Wikipedia

    en.wikipedia.org/wiki/Consumer_Reports

    Consumer Reports has hundreds of thousands of online advocates who take action and write letters to policymakers about the issues its advocates take on. This group continues to grow as Consumer Reports expands its reach, with 6 million paid members who have access to online tools like a car recall tracker and personalized content.

  9. Consumers' Checkbook - Wikipedia

    en.wikipedia.org/wiki/Consumers'_Checkbook

    Consumers' Checkbook/Center for the Study of Services (doing business as Consumers’ CHECKBOOK) is an independent, nonprofit consumer organization.It was founded in 1974 [1] in order to provide survey information to consumers about vendors and service providers.

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