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Ol' Roy is Walmart's store brand of dog food, created in 1983 and named after Sam Walton's dog. It has become the number-one selling brand of dog food in the United States. It is comparable to Nestlé 's Purina .
In 1999, another fungal toxin triggered the recall of dry dog food made by Doane Pet Care at one of its plants, including Ol' Roy, Wal-Mart's brand, as well as 53 other brands. This time the toxin killed 25 dogs. [128] A 2005 consumer alert was released for contaminated Diamond Pet Foods for dogs and cats.
I found it surprising - and a little amusing that 'Ol Roy was marked for deletion as an advertisement.My surprise is because 'Ol Roy is a common example cited by marketers when discussing the rise of private label store brands such as Sam's Choice, Kirkland Signature and even private label store formats like Trader Joe's.
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related to: ol roy treats walmart locations listebay.com has been visited by 1M+ users in the past month