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  2. Thesis statement - Wikipedia

    en.wikipedia.org/wiki/Thesis_statement

    In British schooling, the initial thesis statement describes the intended scope of the paper and the conclusion's restatement of the thesis provides the writer's point of view. [2]: 3, 5–7 The genre one is writing in will also shape the way one crafts a thesis as different genres come with different expectations for a thesis. [4]

  3. Schaffer method - Wikipedia

    en.wikipedia.org/wiki/Schaffer_method

    The essay is to consist of an introduction three or more sentences long and containing a thesis statement, a conclusion incorporating all the writer's commentary and bringing the essay to a close, and two or three body paragraphs; Schaffer herself preferred to teach a four-paragraph essay rather than the traditional five-paragraph essay.

  4. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .

  5. Research paper - Wikipedia

    en.wikipedia.org/wiki/Research_paper

    Position paper, an essay that represents the author's opinion Term paper , is a type of research paper written by high school or college students to fulfill course requirements. Thesis or dissertation , a document submitted in support of a candidature for a degree or professional qualification, presenting the author's research and findings

  6. Essay - Wikipedia

    en.wikipedia.org/wiki/Essay

    The writing of an expository essay often consists of the following steps: organizing thoughts (brainstorming), researching a topic, developing a thesis statement, writing the introduction, writing the body of essay, and writing the conclusion. [14]

  7. BLUF (communication) - Wikipedia

    en.wikipedia.org/wiki/BLUF_(communication)

    When writing a document for business and academic purposes, BLUF helps in writing the message and argumentation because it features prominently a main "what" and "so what". Stating the key judgment and significance up front sets up the argument, ensures the message is clear, and highlights why the reader should care about the document.

  8. Term paper - Wikipedia

    en.wikipedia.org/wiki/Term_paper

    Term papers are generally intended to describe an event, a concept, or argue a point. It is a written original work discussing a topic in detail, usually several typed pages in length, and is often due at the end of a semester. There is much overlap between the terms: research paper and term paper.

  9. Outline of marketing - Wikipedia

    en.wikipedia.org/wiki/Outline_of_marketing

    Marketers typically begin planning with a detailed understanding of customer needs and wants. A need is something required for a healthy life (e.g. food, water, shelter, emotional bonding); A want is a desire, wish or aspiration; When needs or wants are backed by purchasing power, they have the potential to become demands.