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The "Jeep" brand has gone through many owners, starting with Willys-Overland, which filed the original trademark application for the "Jeep" brand-name in February 1943. [1] To help establish the term as a Willys brand, the firm campaigned with advertisements emphasizing Willys' prominent contribution to the Jeep that helped win the war. [ 1 ]
Willys (pronounced / ˈ w ɪ l ɪ s /, "Willis" [2]) [5] [1] was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys.It was best known for its design and production of World War II–era military jeeps (MBs), Willys M38 and M38A1 military jeeps as well as civilian versions , and branding the 'jeep' military slang-word into the '(Universal ...
Willys made its first 25,000 MB Jeeps with a welded flat iron "slat" radiator grille. It was Ford who first designed and implemented the now familiar and distinctive stamped, vertical-slot steel grille into its vehicles, which was lighter, used fewer resources, and was less costly to produce. [145]
The Kaiser-Frazer Corporation was established in August 1945 as a joint venture between the Henry J. Kaiser Company and Graham-Paige Motors Corporation. Both Henry J. Kaiser, a California-based industrialist, and Joseph W. Frazer, CEO of Graham-Paige, wanted to get into the automobile business and pooled their resources and talents to do so. [1]
Also, in 1962, The original Jeep Gladiator full-sized pickup truck was introduced to replace the previous, also Brooks Stevens designed Willys Jeep Truck. [ 2 ] As part of a general push to place all of their corporate holdings under the Kaiser name, in 1963, the company changed the name of Willys Motors to Kaiser Jeep Corporation.
Derived from it was the first post-war military jeep: the M38. CJ-3B (1953–1968) Essentially a CJ-3A fitted with a taller hood (the CJ-3B is also known as the "high-hood" Jeep) to accommodate the Willys Hurricane engine. 155,494 were built over its 15-year lifespan. Most later ones were M606 military jeeps shipped to South America. CJ-5 (1955 ...
The original Willys-Overland factory (1915) The "Toledo South Assembly Plant" is the original Jeep CJ assembly factory. It was rebuilt to manufacture the JK Wrangler for Jeep, starting in August 2006. The plant consists of two interconnected units, the "Stickney Plant" (4000 Stickney Ave) and the "Parkway Annex" (1000 Jeep Parkway).
The original jeep designs were handed over to Willys-Overland and Ford and became the basis for the design of the World War II jeep. After the delivery of the first jeep, American Bantam kicked off serial production of the Mark II (also called the BRC-60) jeeps with improvements suggested by the QMC. American Bantam was the sole manufacturer of ...