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The "Jeep" brand has gone through many owners, starting with Willys-Overland, which filed the original trademark application for the "Jeep" brand-name in February 1943. [1] To help establish the term as a Willys brand, the firm campaigned with advertisements emphasizing Willys' prominent contribution to the Jeep that helped win the war. [ 1 ]
The original jeep designs were handed over to Willys-Overland and Ford and became the basis for the design of the World War II jeep. After the delivery of the first jeep, American Bantam kicked off serial production of the Mark II (also called the BRC-60) jeeps with improvements suggested by the QMC. American Bantam was the sole manufacturer of ...
Willys (pronounced / ˈ w ɪ l ɪ s /, "Willis" [2]) [5] [1] was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys.It was best known for its design and production of World War II–era military jeeps (MBs), Willys M38 and M38A1 military jeeps as well as civilian versions , and branding the 'jeep' military slang-word into the '(Universal ...
Although neither AMC nor Chrysler (after it purchased AMC in 1987) have claimed that the Wrangler was a direct descendant of the original military model — both the CJ Jeeps and the conceptually consistent Wrangler, with their solid axles and open top, have been called the Jeep model as central to Jeep's brand identity as the rear-engine 911 ...
Also, in 1962, The original Jeep Gladiator full-sized pickup truck was introduced to replace the previous, also Brooks Stevens designed Willys Jeep Truck. [2] As part of a general push to place all of their corporate holdings under the Kaiser name, in 1963, the company changed the name of Willys Motors to Kaiser Jeep Corporation.
From 1941 on, a "constant flow of press and film publicity", [31] as well as Willys advertising as of 1942, proclaiming it had created and perfected the jeep, cemented the name "Jeep" in the civilian public's mind, [125] [30] even when "peep" was still used at many army camps, [31] and President Roosevelt spoke of the vital role the "peep" had ...
The Jeep CJ models are a series and a range of small, open-bodied off-road vehicles and compact pickup trucks, built and sold by several successive incarnations of the Jeep automobile marque from 1945 through 1986. The 1945 Willys "Universal Jeep" was the world's first mass-produced civilian four-wheel drive car.
The first new Jeep to feature an independent suspension since the 1963 Wagoneer, the Liberty (as it is known in North America; it goes by the name Cherokee in all other markets) replaced the XJ Cherokee in 2002. The Liberty comes with a 3.7 liter V6 engine, but was also available in the US in 2005–2006 with a 2.8L 4cylinder common rail diesel ...